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Essentials Social Media Kit
A crypto and NFT culture-driven branded social media kit, this project showcases the playful and creative side of Web3. Collaborating with Essential—a passionate crypto enthusiast and NFT trader—the project brought his Bored Ape NFT to life as his digital persona. The kit featured monthly deliveries of four static renders and four short animations, each tailored to hype events, emphasize moods, or reflect moments in Essential's life, all with a distinct blend of humor and relatability.
Other Deliverables
A unique connection with Essential and the iterative storytelling process led to serendipitous moments where creations unintentionally mirrored his real-life experiences. This synergy not only deepened the character's narrative but also reinforced the personal connection between Essential and his Bored Ape.
Process
Inspired by movies, memes, and brainstorming sessions, the project employed tools like Blender, DaVinci Resolve, and Substance Painter. AI tools such as Midjourney and ChatGPT added efficiency and inspiration, enabling quick turnarounds, with some pieces completed in just 2-3 days.
Review
This project served as both an exciting creative challenge and a testament to the power of close client collaboration. It also aligns perfectly with my career goals, providing a platform to refine my animation and VFX skills while delivering impactful content under tight deadlines.
It has been an absolute pleasure and honor to collaborate with Yori on numerous freelance projects - including still renders and short animation videos. Yori has an incredible ability to bring my vision to life with his exceptional talent and professionalism. I look forward to continuing our partnership for many years to come.
★★★★★
– Essential, Crypto Influencer
