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Blind Faith Ramadan Ad
Created in collaboration with Sultan from 16th Street Films, this minimalist yet emotionally resonant ad showcases the Blind Faith bracelet, a product designed to help blind Muslims observe Ramadan with confidence and independence. Featuring braille-encoded suhoor (pre-dawn) and iftar (after sunset) times alongside a lunar phase indicator, the bracelet delivers both function and faith in a single elegant design.
Deliverables
The creative direction called for a premium, Apple-style aesthetic highlighting the bracelet’s elegance and accessibility with a clean, white studio backdrop. I produced several animated sequences for the full ad and later delivered high-quality static product shots for use across social media and the website.
Process
My role involved end-to-end 3D production. Everything from modeling and texturing the bracelet to animating each shot with careful attention to light, detail and realism. This resulted into creating a high-end visual feel in line with the storyboard and references provided by Sultan's team.
Despite the tight turnaround, this project was completed in under a week. Balancing efficiency with polish to deliver a visually striking and meaningful campaign during the holy month of Ramadan.
I was only responsible for the shots with the green dots.
Review
Yori is incredibly reliable and professional. Working with him has always been a smooth and pleasant experience, and the end results are consistently top-notch.
★★★★★
– Sultan Swaiss from 16th Street Films
